Media Smart

Media Smart is a programme designed to educate children about advertising - to make them advertising aware
By Judith Gillespie

Media Smart is a programme designed to educate children about advertising - to make them advertising aware. It involves a number of companies like Kelloggs, but has the support of NCPTA (our sister organisation in England) and the Government. There will be a series of slots on television, a website and teaching material. This is an attempt to counter pester power.